Lemonade

 

beyonce-projet-lemonade-trailer-long-extended

Screenshot from Lemonade Trailer https://www.youtube.com/watch?v=BB5zLq1zcdo

Dear T

Let’s talk about Beyonce for a second. Her name is everywhere right now. Why? Because when life gave her lemons, Beyonce made Lemonade (and made a real song and dance about it too).

Before I carry on I need to say something. I imagine I’m going to make myself a few enemies here. I will be banished from the Beyhive for eternity to infinity and beyond. But alas I will say it anyway.

I don’t love Beyonce.

I don’t hate her either, by the way. I just wouldn’t tweet a ‘What would Beyonce do?’ meme or *crown emoji**bee emoji*. I’ve never got the Queen B buzz (lol) and I don’t have time to try. I’m wary of the craze. But first…

The reason the world is so obsessed with Lemonade right now seems to be what it’s not so subtly saying about Beyonce’s marriage to Jay Z. One song – I didn’t (want to) listen to them all – titled ‘Sorry’ accuses Jay Z of an affair with ‘Becky with the good hair’. As soon as Lemonade was splashed all over the industry carpet the finger was pointed, and not even particularly at Mr Queen B, Jay Z. The first of the accused was fashion designer, Rachel Roy. Then everyone was up in Rita Ora’s face. As I’m typing this the media is claiming that ‘Becky’ is a composite of women Jay Z has cheated with. By the time this has posted we’ll probably be suspecting Mary Kate Olsen or Sarah Lou off of Coronation Street or Fiona Bruce. Who runs the world? Not girls, but the media and gender frameworks. *Blame the woman!!!*. Hey B maybe you should be careful about what you sing before some innocent lady gets their house egged or their face plastered all over the Daily Mail. (Obviously I don’t think this is Beyonce’s fault. She is just the face of a much larger problem.)

Speaking of the Daily Mail, Piers Morgan wrote a truly hilarious article about how Beyonce was ‘playing the race card’ in her new visual album. Morgan cleverly writes how he preferred Beyonce when she didn’t have a political voice and pretended to be white. “The New Beyoncé wants to be seen as a black woman” part was my favourite. She wants to be seen as a black woman. A black woman wanting to be seen as black. How ludicrous!! You’re right Piers, all black women should go back to wanting to be white again!!!! We should definitely wipe out the entirety of the world’s racial progress and Beyonce should get back in the kitchen and make Jay Z a sandwich. That guy is so funny.

Oh apart from this was a genuinely serious article; Morgan wasn’t trying to be funny and no-one is laughing. Everyone’s worst Loose Women panelist, Jamelia, certainly wasn’t laughing when she wrote this. She basically makes Morgan look like a prize racist idiot (who knew?):

You are a middle aged, British white man. You have no idea, I repeat: NO IDEA what it is like to be a black woman, and furthermore the sacrificial, struggle-filled, tongue-biting, mask-wearing fight it is to become a successful one.

Right on Jamelia, you’ve bumped yourself up into the top quartile of my Loose Women panelist rankings.

So now Lemonade isn’t B’s voice or artistry. Lemonade is about Becky with the good hair and the QueenB prototype of woman and whether or not Beyonce wants to be seen as black(?!). It questions why Jay Z decided to internationally expose himself as a love rat, whether he knew what he was signing up for or whether he’s using it as some form of career tactic. Despite all of this, for all the wrong reasons Lemonade puts Beyonce on an ever ascending pedestal that no amount of adultery or publicity can knock down. And I don’t mean Beyonce the person, I mean ‘Beyonce’ the brand.

My feelings about B aren’t informed by her music. Her songs are fine. I would sing my heart out to them in a club (although I would do the same to the Pokemon theme tune so that isn’t saying much.) My issue is with ‘Beyonce’. She isn’t a real person. She’s a creation of many minds, an image, a project, a worldwide symbol of what a woman should be. And I don’t buy it. However real Lemonade may be, Beyonce isn’t; she’s an ideal. She’s married with a child, she’s gorgeous, she donates millions to charity. But don’t forget she’s also Sasha Fierce: ‘sassy’ and strong and feisty. She seemingly never has a bad day; even when her sister punched her husband, ‘Beyonce’ was left virtually unscathed. The media constantly pushes her brand of femininity as a goal for all women. But hi, femininity isn’t real. It’s a totally made up thing that men projected onto women of olden times to make them behave subordinately. It’s scary that the person so many call ‘Queen’ isn’t a person at all, but a brand, a puppet. Beyonce shouldn’t be ‘goals’. You don’t have to be Beyonce. Even Beyonce isn’t Beyonce. Do what you want. Be who you want. You’ll never be Beyonce. I don’t blame Beyonce or her lemony fizzy goodness. After all, she’s just the face of a brand, the commodity used to sell the brand.

I blame her puppet master.

(Hope this wasn’t too intense and I hope I still have friends! Like I said, my issue isn’t with the lady herself, it’s the dishonesty/danger/delusion of mainstream media.)

Lots of love

Alex xoxo

 

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